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Occupation

Copywriters

Copywriters are responsible for the written or verbal design of advertisements and commercials. Their job is to engage the reader and motivate them to buy a product or service.

Based on analysing 1431 job ads this job spends 6.4% of the time doing green tasks. A job advert for this occupation has on average 17 skills asked for, of which 0.2% are green skills. The pay band for this job is between £30,000 - £35,000.

Top regions

At the point of upload, job adverts are tagged with a specific location. These locations are standardised to ITL 2 (International Territory Levels) codes. For each ITL region, we divide the proportion of job adverts for an occupation by the proportion for all occupations - this gives us a measure of which regions have proportionally more or less job adverts for each occupation - we call this the "location quotient". We display the ITL regions with the highest location quotients for this occupation.

London
Greater Manchester
Inner London - East
Cheshire
Derbyshire and Nottinghamshire

Top green skills for this occupation

For each job advert we extract the green skills it asks for. We display the 5 most commonly asked for green skills for this occupation.

None

Top skills for this occupation

For each job advert we extract the skills it asks for. We display the 5 most commonly asked for skills (green or not) for this occupation.

Perform copywriting

Found in 791 job ads (7.1%)

Think creatively

Found in 357 job ads (3.2%)

Writing techniques

Found in 317 job ads (2.8%)

Attend to detail

Found in 309 job ads (2.8%)

Demonstrate enthusiasm

Found in 277 job ads (2.5%)

Industries

We extract industry information from job adverts using the way the company is described in the advert. We display the most common industries job adverts in this occupation are linked to.

Publishing activities

Found in 150 job ads (14.9%)

Wholesale trade, except of motor vehicles and motorcycles

Found in 108 job ads (10.7%)

Financial service activities, except insurance and pension funding

Found in 72 job ads (7.1%)

Retail trade, except of motor vehicles and motorcycles

Found in 40 job ads (4.0%)

Rental and leasing activities

Found in 40 job ads (4.0%)
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About this analysis

This analysis has been compiled by measuring the greenness of online job adverts. You can read more about the methodology here.